تخيّلوا هذا السيناريو أطلقت شركة ما حملتها التسويقية في السوق الفرنسية. الميزانية ضخمة، والمنتج قوي. لكن في غضون أسابيع، بدأت الشكاوى تتراكم: الرسالة التسويقية بدت غريبة، وأحياناً مُسيئة ثقافياً، والمبيعات
إذا لم تكن فيديوهاتكم مُترجَمة نصياً بلغات أسواقكم المستهدفة، فالإجابة المحتملة: لا. الفيديو من أقوى أدوات التواصل التجاري اليوم، لكن قوته الحقيقية لا تتحقق إلا حين يصل إلى جمهوره بلغته
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